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Itsmy.com to feature user generated mobile TV content

Go Fresh, a Munich-based mobile user generated content (UGC) company, will launch a user generated mobile TV portal channel in October 2006. The channel will be available on Go Fresh's mobile community Itsmy.com.

The UGC will be organised into three categories: ItsmyCityTV, Funniest Clips and NickpageTV, where all community users can create and moderate the show from their mobile phone.

The Go Fresh mobile TV platform also lets media partners select where and when their spots air, choosing slots according to criteria like user profile, mobile phone or preferences.

Antonio Vince Staybl, CEO of Go Fresh, says, 'For us user generated content in the mobile TV field means the active involvement of the customer. With this new service the TV spectators now have a feedback channel to their program. This increases the attractivity for the spectator, but also for the media partners.'

Cource link: dmeurope.com....

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