Cultural Changes at LinkedIn
Social network takes Yellow Pages path to extend membership and rake in revenue.
Online networking and job-searching tool LinkedIn is taking its relationships a step further Monday by announcing a new service that will make it similar to a Yellow Pages provider.
Monday onward, its members will be able to search for service providers such as doctors, lawyers, and gardeners, through referrals from people on their network, said Konstantin Guericke, LinkedIn’s co-founder and vice president of marketing.
The social network is now trying to mobilize 7.7 million of its members and putting its intellectual capital to better use beyond being just a networking and job-searching tool.
Members will be able to contribute to the community by recommending people they have experience working with by rating them and stating their core capabilities. Others on the recommender’s network will have access to their referrals.
“People are interested in their social capital—when you make an introduction and help someone find a job, they will be happy to help you out the next time,” Mr. Guericke said.
As the referrals on the LinkedIn web site grow, the company hopes that the service providers or small business owners will join the network and also pay fees to LinkedIn to run special classified-like ads.
(‘LinkedIn has built a very solid user base, but the challenge is the usage frequency.’ Greg Sterling, Sterling Market Intelligence)
Source link: redherring.com..
Online networking and job-searching tool LinkedIn is taking its relationships a step further Monday by announcing a new service that will make it similar to a Yellow Pages provider.
Monday onward, its members will be able to search for service providers such as doctors, lawyers, and gardeners, through referrals from people on their network, said Konstantin Guericke, LinkedIn’s co-founder and vice president of marketing.
The social network is now trying to mobilize 7.7 million of its members and putting its intellectual capital to better use beyond being just a networking and job-searching tool.
Members will be able to contribute to the community by recommending people they have experience working with by rating them and stating their core capabilities. Others on the recommender’s network will have access to their referrals.
“People are interested in their social capital—when you make an introduction and help someone find a job, they will be happy to help you out the next time,” Mr. Guericke said.
As the referrals on the LinkedIn web site grow, the company hopes that the service providers or small business owners will join the network and also pay fees to LinkedIn to run special classified-like ads.
(‘LinkedIn has built a very solid user base, but the challenge is the usage frequency.’ Greg Sterling, Sterling Market Intelligence)
Source link: redherring.com..
mljevar - 17. Oct, 00:01