MySpace Trumps YouTube in Video
Some 37.4 million people watched a video on MySpace in July, making the social networking site No. 1 in online video, according to comScore Media Metrix. MySpace's six-month-old video service trounced YouTube, Yahoo and granddaddy media outfits like Viacom and Time Warner.
The social networking juggernaut, owned by News Corp was the No. 1 video site in July, trouncing popular YouTube, seasoned Internet companies, like Yahoo and Google, and granddaddy media outfits, like Viaco.
According to a new video report that comScore Media Metrix will begin offering starting Tuesday morning, 37.4 million unique individuals watched a video on MySpace in July 2006. All told, they collectively watched 1.4 billion videos.
By comparison, the audience on Yahoo watched 812 million video streams, making Yahoo the No. 2 most popular video site as measured by video streams. Yahoo ranks No. 1 as measured by unique streamers (similar to unique visitors), but barely beats out MySpace.
YouTube ranks No. 3, having generated 649 million video streams in July.
So dominant is MySpace that it accounts for 20% of the 7.2 billion video streams across the Web. Not bad, considering that MySpace launched its video service not even six months ago. And, not bad considering that video is the new frontier, accounting for roughly 2% of online advertising.
Just to be clear, there is no double counting, according to comScore. MySpace's figures do not include YouTube videos viewed on MySpace. The views are only of the site's own videos viewed either on their property or embedded across the Web on blogs or on distribution partners. So, YouTube's 649 million video streams count the videos viewed on YouTube as well as blogs that might have embedded a YouTube video.
The top 10 video sites:
Source: MarketWatch
The social networking juggernaut, owned by News Corp was the No. 1 video site in July, trouncing popular YouTube, seasoned Internet companies, like Yahoo and Google, and granddaddy media outfits, like Viaco.
According to a new video report that comScore Media Metrix will begin offering starting Tuesday morning, 37.4 million unique individuals watched a video on MySpace in July 2006. All told, they collectively watched 1.4 billion videos.
By comparison, the audience on Yahoo watched 812 million video streams, making Yahoo the No. 2 most popular video site as measured by video streams. Yahoo ranks No. 1 as measured by unique streamers (similar to unique visitors), but barely beats out MySpace.
YouTube ranks No. 3, having generated 649 million video streams in July.
So dominant is MySpace that it accounts for 20% of the 7.2 billion video streams across the Web. Not bad, considering that MySpace launched its video service not even six months ago. And, not bad considering that video is the new frontier, accounting for roughly 2% of online advertising.
Just to be clear, there is no double counting, according to comScore. MySpace's figures do not include YouTube videos viewed on MySpace. The views are only of the site's own videos viewed either on their property or embedded across the Web on blogs or on distribution partners. So, YouTube's 649 million video streams count the videos viewed on YouTube as well as blogs that might have embedded a YouTube video.
The top 10 video sites:
| Property | Streams initiated (mm) | Unique streamers (000) | Streams per streamer |
| Total Internet | 7,182 | 106,534 | 67.4 |
| MySpace | 1,459 | 37,422 | 39 |
| Yahoo sites | 812 | 37,934 | 21.4 |
| YouTube | 649 | 30,538 | 21.2 |
| Time Warner Network | 258 | 25,675 | 10.1 |
| ROO Group | 186 | 5,841 | 31.9 |
| Microsoft sites | 156 | 16,227 | 9.6 |
| Viacom Digital | 322 | 14,077 | 22.9 |
| Google sites | 60 | 7,520 | 7.9 |
| Ebaumsworld | 67 | 7,143 | 9.4 |
| MLB | 30 | 6,442 | 4.6 |
Source: MarketWatch
mystro - 25. Sep, 00:12