AT&T Web TV Delivered
Phone company will test willingness of consumers to pay for TV content on web.
AT&T, the largest phone company in the United States, and MobiTV, a streaming video system specialist, said Tuesday they will offer AT&T’s broadband customers online pay-TV service for $19.99.
The service, which is called AT&T Broadband TV, will be made up of an initial roster of about 20 channels, including the Weather Channel, Bloomberg, the History Channel, Oxygen, Fox News, Comedy Time, Maxx Sports, and Toonworld.
It will be an interesting test of the willingness of consumers to pay for TV content on the web, at a time when broadcast TV networks are offering much of their prime time content online for free.
The initial content roster does not include any of the most popular channels. For instance it does not include ESPN, at a time when both major professional sports―baseball and football―are in full swing.
It also does not include a front-line movie channel such as HBO, Showtime, or Cinemax.
According to Michael Coe, a spokesperson for AT&T, the company will add new channels to its roster within 30 days. He would not say exactly what channels would be added, but said that AT&T is working with its content partners to enhance its online choices.
Source link: redherring.com...
<<Back <<
AT&T, the largest phone company in the United States, and MobiTV, a streaming video system specialist, said Tuesday they will offer AT&T’s broadband customers online pay-TV service for $19.99.
The service, which is called AT&T Broadband TV, will be made up of an initial roster of about 20 channels, including the Weather Channel, Bloomberg, the History Channel, Oxygen, Fox News, Comedy Time, Maxx Sports, and Toonworld.
It will be an interesting test of the willingness of consumers to pay for TV content on the web, at a time when broadcast TV networks are offering much of their prime time content online for free.
The initial content roster does not include any of the most popular channels. For instance it does not include ESPN, at a time when both major professional sports―baseball and football―are in full swing.
It also does not include a front-line movie channel such as HBO, Showtime, or Cinemax.
According to Michael Coe, a spokesperson for AT&T, the company will add new channels to its roster within 30 days. He would not say exactly what channels would be added, but said that AT&T is working with its content partners to enhance its online choices.
Source link: redherring.com...
<<Back <<
mljevar - 14. Sep, 00:01