Microsoft Search Goes Live
With only a sliver of the search market, Microsoft dumps MSN and hopes innovation will propel Live.
Microsoft on Tuesday took the training wheels off of Windows Live Search, a streamlined search engine that has replaced MSN Search, its struggling predecessor.
Microsoft has lagged well behind both Google and Yahoo in the critical computer search market.
Google attracted more than 49 percent of searches done in July, according to Nielsen//NetRatings. Yahoo was second with almost 24 percent of search queries, while MSN trailed the field with just 9.6 percent of the total number of searches.
The Live Search interface borrows heavily from Google Search in its minimalist design. It offers a personalized option along with news, RSS (really simple syndication) feeds, and blogs. It also offers improved imagery, customization, and mobile integration.
“This is just the beginning,” said Christopher Payne, corporate vice president of Live Search at Microsoft. “We look forward to continued investment in search to deliver services that bring new levels of control and personalization to the web experience.”
Ad Race
Behind the scenes of the ultracompetitive computer search market is the equally competitive battle for online advertising. By attracting roughly half of all the searches that are done, Google is the king of the hill.
But Microsoft has been wooing the biggest marketers such as the Coca-Cola Company and Nike with major improvements in the ad metrics it can deliver.
In May, the Redmond giant introduced adCenter, its advertising hub for marketers interested in reaching the 465 million unique users that peruse Microsoft’s portal each month.
Earlier this year Microsoft announced that it had acquired DeepMetrix, a privately held provider of web analytics and business intelligence tools for marketers.
Using technology from DeepMetrix, Microsoft has been able to offer marketers real-time performance statistics such as who is actually looking at their ads.
By being the last of the Big Three to build its ad engine, Microsoft has been able to incorporate some of the latest innovations from companies such as DeepMetrix.
“The ad business is not exclusively about how many people you attract, but whom you attract,” said Mr. Kay. “The right demographics are important.”
Source link: redherring.com....
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Microsoft on Tuesday took the training wheels off of Windows Live Search, a streamlined search engine that has replaced MSN Search, its struggling predecessor.
Microsoft has lagged well behind both Google and Yahoo in the critical computer search market.
Google attracted more than 49 percent of searches done in July, according to Nielsen//NetRatings. Yahoo was second with almost 24 percent of search queries, while MSN trailed the field with just 9.6 percent of the total number of searches.
The Live Search interface borrows heavily from Google Search in its minimalist design. It offers a personalized option along with news, RSS (really simple syndication) feeds, and blogs. It also offers improved imagery, customization, and mobile integration.
“This is just the beginning,” said Christopher Payne, corporate vice president of Live Search at Microsoft. “We look forward to continued investment in search to deliver services that bring new levels of control and personalization to the web experience.”
Ad Race
Behind the scenes of the ultracompetitive computer search market is the equally competitive battle for online advertising. By attracting roughly half of all the searches that are done, Google is the king of the hill.
But Microsoft has been wooing the biggest marketers such as the Coca-Cola Company and Nike with major improvements in the ad metrics it can deliver.
In May, the Redmond giant introduced adCenter, its advertising hub for marketers interested in reaching the 465 million unique users that peruse Microsoft’s portal each month.
Earlier this year Microsoft announced that it had acquired DeepMetrix, a privately held provider of web analytics and business intelligence tools for marketers.
Using technology from DeepMetrix, Microsoft has been able to offer marketers real-time performance statistics such as who is actually looking at their ads.
By being the last of the Big Three to build its ad engine, Microsoft has been able to incorporate some of the latest innovations from companies such as DeepMetrix.
“The ad business is not exclusively about how many people you attract, but whom you attract,” said Mr. Kay. “The right demographics are important.”
Source link: redherring.com....
<<Back <<
mljevar - 13. Sep, 00:01