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Friday, 8. September 2006

Amazon.com unwraps its 'Unbox'

Amazon.com on Thursday unveiled a widely anticipated Internet service offering movies and TV shows that can be downloaded to personal computers, solidly moving the online retailer into the nascent market.

The service, called Amazon Unbox, will offer content from six major Hollywood studios, including 20th Century Fox and Warner Bros., as well as TV networks such as CBS and Fox and cable channels like Comedy Central and E! Entertainment, Amazon said in a statement.

The launch of Amazon's digital download service comes days ahead of an expected announcement by Apple Computer on Tuesday that it would allow customers to download feature-length films as part of its iTunes service, which already sells TV shows from major networks.

Amazon, which will also offer films from independent studios such as Lions Gate Entertainment and Fox Searchlight, said TV content will be available to consumers as soon as the day after an episode airs.

Downloadable films have been available through privately owned Movielink and CinemaNow, which until April offered digital movie downloads for a rental period that would eventually expire. Last spring, both companies said they would offer a download-to-own service for popular titles.
Source: cNet

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