Cashing in on Casual Gamers
Shockwave and Big Fish Games announce new offerings.
Tens of millions of them flock to leading web sites each month to play puzzle, card, and board games, while others enjoy their favorites on game consoles or portable systems.
But the majority of casual gamers are still playing for free. Thanks to ad-sponsored games or downloadable titles with 60-minute trial periods, millions of game downloads usually translate into millions of hours of play without pay. And leading casual game sites think they know how to get more visitors to open their wallets.
On Wednesday, popular casual games site Shockwave.com unveiled a mobile store selling popular casual games for phones. Meanwhile, casual game giant Big Fish Games announced a rewards program designed to bring in additional customers.
These announcements are just the latest moves by casual game companies striving to differentiate themselves and generate additional cash in a market swollen with choices.
Source link: redherring.com...
Tens of millions of them flock to leading web sites each month to play puzzle, card, and board games, while others enjoy their favorites on game consoles or portable systems.
But the majority of casual gamers are still playing for free. Thanks to ad-sponsored games or downloadable titles with 60-minute trial periods, millions of game downloads usually translate into millions of hours of play without pay. And leading casual game sites think they know how to get more visitors to open their wallets.
On Wednesday, popular casual games site Shockwave.com unveiled a mobile store selling popular casual games for phones. Meanwhile, casual game giant Big Fish Games announced a rewards program designed to bring in additional customers.
These announcements are just the latest moves by casual game companies striving to differentiate themselves and generate additional cash in a market swollen with choices.
Source link: redherring.com...
mljevar - 7. Sep, 00:01