YouTube Channels Video Ads
NET VIDEO FIRM SEES AD DOLLARS AS IT OPENS UP ITS COMMUNITY TO MARKETERS LIKE PARIS HILTON.
Perhaps it’s because it reminds them of their beloved TV, but marketers seem to be convinced that online video will pay huge dividends, so YouTube began offering them a vehicle Tuesday for video-borne advertising: their own YouTube video page.
Warner Brothers Records will be the first to test-drive the YouTube experiment. The music company will use the opportunity to promote Tuesday’s launch of Paris Hilton’s CD, appropriately enough.
Ms. Hilton is no stranger to user-contributed video. Her now infamous two-minute, 50-second sex tape, which came to light in 2003, still makes the rounds of the web as a kind of unofficial entry into the Internet’s public domain.
Ms. Hilton’s new ad video runs on YouTube’s main page, but she invites viewers to see her on her own private “channel,” where there are other features such as behind-the-scenes footage of Ms. Hilton making the CD, shots of Ms. Hilton partying, and related blogs.
As of 11:00 a.m. EDT, Ms. Hilton’s video had received more than 79,000 views and 415 comments, and was “favorited” 133 times. Viewers are directed to www.parishiltonrecord.com or to other videos of Paris Hilton’s appearances and promotional materials.
“YouTube is beginning to learn that the model of mass videos can be turned into revenue, but there has to be more,” said Dave Gardy, chief executive of TV Worldwide, a Chantilly, Virginia, corporate online video firm.
“They have to move the viewer to some kind of action, like purchasing Ms. Hilton’s DVD or a ticket to her concert,” he added.
RE-IMAGINING ONLINE ADVERTISING
A business based on the distribution of content for free is probably unsustainable, so YouTube is casting about for new imaginative ad revenue streams. Advertising channels are the latest vehicle.
Advertisers will “mingle” online with YouTube fans and become part of the YouTube community. But unlike the rest of the community, marketers will pay to have their own channels and to advertise on YouTube’s main page.
YouTube eschews “pre-roll” ads, self-contained commercials that run before the videos are shown.
Ads seem to strain the tolerance of younger viewers, many of whom have abandoned much of traditional TV and radio because of the ad clutter.
But according to a recent report from AccuStream Research, the number of video streams preceded by ads has grown at a 105 percent clip each year for the past five years—much faster than other forms of online advertising.
Source link: redherring.com...
Perhaps it’s because it reminds them of their beloved TV, but marketers seem to be convinced that online video will pay huge dividends, so YouTube began offering them a vehicle Tuesday for video-borne advertising: their own YouTube video page.
Warner Brothers Records will be the first to test-drive the YouTube experiment. The music company will use the opportunity to promote Tuesday’s launch of Paris Hilton’s CD, appropriately enough.
Ms. Hilton is no stranger to user-contributed video. Her now infamous two-minute, 50-second sex tape, which came to light in 2003, still makes the rounds of the web as a kind of unofficial entry into the Internet’s public domain.
Ms. Hilton’s new ad video runs on YouTube’s main page, but she invites viewers to see her on her own private “channel,” where there are other features such as behind-the-scenes footage of Ms. Hilton making the CD, shots of Ms. Hilton partying, and related blogs.
As of 11:00 a.m. EDT, Ms. Hilton’s video had received more than 79,000 views and 415 comments, and was “favorited” 133 times. Viewers are directed to www.parishiltonrecord.com or to other videos of Paris Hilton’s appearances and promotional materials.
“YouTube is beginning to learn that the model of mass videos can be turned into revenue, but there has to be more,” said Dave Gardy, chief executive of TV Worldwide, a Chantilly, Virginia, corporate online video firm.
“They have to move the viewer to some kind of action, like purchasing Ms. Hilton’s DVD or a ticket to her concert,” he added.
RE-IMAGINING ONLINE ADVERTISING
A business based on the distribution of content for free is probably unsustainable, so YouTube is casting about for new imaginative ad revenue streams. Advertising channels are the latest vehicle.
Advertisers will “mingle” online with YouTube fans and become part of the YouTube community. But unlike the rest of the community, marketers will pay to have their own channels and to advertise on YouTube’s main page.
YouTube eschews “pre-roll” ads, self-contained commercials that run before the videos are shown.
Ads seem to strain the tolerance of younger viewers, many of whom have abandoned much of traditional TV and radio because of the ad clutter.
But according to a recent report from AccuStream Research, the number of video streams preceded by ads has grown at a 105 percent clip each year for the past five years—much faster than other forms of online advertising.
Source link: redherring.com...
mljevar - 23. Aug, 00:01