Storage Startup Fabrik
Fueled by $4.1M, the startup has developed a browser-based "webtop" application.
These days, home PCs are chock full of digital music, photos, and videos. Sites like Flickr and MySpace attract millions of users—2.8 million visited MySpace alone in April. People are creating, collecting, and sharing more content than ever. But that last part, Mr. Patel contends, is still too difficult.
So for the past 14 months, he’s been working to make sharing content easier.
Fueled by $4.1 million in venture financing from ComVentures and private investors, the startup has developed a browser-based “webtop” application which sorts, tags, and lets users share their documents over a local network or the Internet.
Web Wonders
“What does the web do very well?” asks Mr. Patel. “[It] allows you to share the heck out of everything.” Glide, Streamload, Box.net, and Apple’s iDisk are a few examples of online services doing just that. Both let customers store and share files online. But they don’t offer cavernous amounts of space. Streamload’s offerings start at 25 gigabytes, while Box.net’s start at 1 and top out at 15 GB. Each also has limits on file size and the amount of data that can be transferred each month. So users must sort through their files and decide which ones to upload even before they start sharing. Storing files remotely creates another problem. If a file is changed, keeping track of different versions can be tricky.
Mr. Patel and Mr. Cordano aim to solve those problems with their software-meets-hardware solution. Both are former Maxtor executives, and they’ve signed a licensing agreement with their old employer, now part of Seagate. The world’s largest hard drive manufacturer now sells an external hard drive pre-loaded with Fabrik’s software.
Available since mid-June, the 500-GB drive, dubbed Maxtor Fusion, retails for $799 and is targeted at consumers and creative professionals.
Fabrik lets users tag files on the drive with appropriate descriptors—labeling a bunch of photos, videos, and songs “camping trip,” for example. If an Internet connection is available, they can be shared. The software also allows for the creation of different user accounts with varying levels of access. That means Grandma can connect from home to view pictures of the kids’ soccer game or coworkers can remotely access a folder of business documents.
But the Fabrik box isn’t yet flying off the shelves. “The good news is everyone who understands it wants it,” says Jack Wahrman, senior merchandising manager at J&R Music and Computer World, the first retailer to carry the drive. He says educating users will be the biggest barrier to big sales.
Storage Growth
At least Fabrik picked a good time to get into the consumer storage space. According to IDC, the hard disk drive industry broke records in 2005, shipping 381 million drives, a 24.4 percent increase over 2004. Revenue hit $27.9 billion, breaking a 1997 record of $27.8 billion. The firm expects shipments of consumer electronics hard drives will grow in excess of 23 percent annually through 2010.
Mr. Cordano says Fabrik is initially aiming to be a high-end, luxury product with an air of exclusivity. The sharing service will be free to owners of the hard drive for several months, after which customers will be required to pay a monthly fee. Pricing has not been finalized. Fabrik says it will offer the bundled software on additional drives later this year, at different price points. The company also plans to sell its software as a standalone product for online sharing.
Source link: redherring.com...
These days, home PCs are chock full of digital music, photos, and videos. Sites like Flickr and MySpace attract millions of users—2.8 million visited MySpace alone in April. People are creating, collecting, and sharing more content than ever. But that last part, Mr. Patel contends, is still too difficult.
So for the past 14 months, he’s been working to make sharing content easier.
Fueled by $4.1 million in venture financing from ComVentures and private investors, the startup has developed a browser-based “webtop” application which sorts, tags, and lets users share their documents over a local network or the Internet.
Web Wonders
“What does the web do very well?” asks Mr. Patel. “[It] allows you to share the heck out of everything.” Glide, Streamload, Box.net, and Apple’s iDisk are a few examples of online services doing just that. Both let customers store and share files online. But they don’t offer cavernous amounts of space. Streamload’s offerings start at 25 gigabytes, while Box.net’s start at 1 and top out at 15 GB. Each also has limits on file size and the amount of data that can be transferred each month. So users must sort through their files and decide which ones to upload even before they start sharing. Storing files remotely creates another problem. If a file is changed, keeping track of different versions can be tricky.
Mr. Patel and Mr. Cordano aim to solve those problems with their software-meets-hardware solution. Both are former Maxtor executives, and they’ve signed a licensing agreement with their old employer, now part of Seagate. The world’s largest hard drive manufacturer now sells an external hard drive pre-loaded with Fabrik’s software.
Available since mid-June, the 500-GB drive, dubbed Maxtor Fusion, retails for $799 and is targeted at consumers and creative professionals.
Fabrik lets users tag files on the drive with appropriate descriptors—labeling a bunch of photos, videos, and songs “camping trip,” for example. If an Internet connection is available, they can be shared. The software also allows for the creation of different user accounts with varying levels of access. That means Grandma can connect from home to view pictures of the kids’ soccer game or coworkers can remotely access a folder of business documents.
But the Fabrik box isn’t yet flying off the shelves. “The good news is everyone who understands it wants it,” says Jack Wahrman, senior merchandising manager at J&R Music and Computer World, the first retailer to carry the drive. He says educating users will be the biggest barrier to big sales.
Storage Growth
At least Fabrik picked a good time to get into the consumer storage space. According to IDC, the hard disk drive industry broke records in 2005, shipping 381 million drives, a 24.4 percent increase over 2004. Revenue hit $27.9 billion, breaking a 1997 record of $27.8 billion. The firm expects shipments of consumer electronics hard drives will grow in excess of 23 percent annually through 2010.
Mr. Cordano says Fabrik is initially aiming to be a high-end, luxury product with an air of exclusivity. The sharing service will be free to owners of the hard drive for several months, after which customers will be required to pay a monthly fee. Pricing has not been finalized. Fabrik says it will offer the bundled software on additional drives later this year, at different price points. The company also plans to sell its software as a standalone product for online sharing.
Source link: redherring.com...
mljevar - 7. Jul, 18:01

