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Tuesday, 4. July 2006

Streaming video provider Klipmart to launch operations in Europe

Klipmart, a US-based provider of online video products and services, has opened an office in London as it seeks to expand its business to the UK and Europe.

'Klipmart will extend our US relationships with agencies, advertisers, and publishers first here in the UK, then to other European nations in the near future,' says Becca Ratcliffe, head of Klipmart's UK office.

Founded in 1999, Klipart provides the streaming video technology for use in advertisements for companies and businesses. Klipmart video is available in a range of ad formats, including standard, expandable and pre-roll.

'We have seen an extraordinary jump in our business with almost every industry utilising online video advertising,' says Rick Kleczkowski, senior vice president of business development for Klipmart. 'Early adapters such as those in the entertainment industry (particularly movies, music and gaming) have upped their spending and we are seeing increased use of online video from consumer products, auto, travel, publishing, financial service, technology, etc. as advertisers realise that online is beginning to overtake more traditional media, we are seeing this trend continue across the UK and Europe.

http://www.klipmart.com/

Source link: dmeurope.com...

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